Technology has enabled potential clients to research products, services and companies in a way that previously was not available. Thirty years ago, we used to have onlydirectories where you could look up services such as the yellow pages and Thomson local. However technology and the internet has forever changed this.
Now when a service or product is needed we turn instantly to the internet and search for options. The search engines have been able to index millions of pages and sort them in seconds into a useable matrix of information. So now when a consumer looks for a service or product the internet provides an near instant search able directory of suppliers.
However the best feature of all about technology is how a consumer gets to search for information about other consumers experiences with the product, service or company. Now at a time more than ever in the past you are able to get other users feedback on how their experience has been with a product, service or company. For example a quest search for best international courier servicewill bring up dozens of results, but looking at the reviews will show you who really is considered the best most reliable courier to send a parcel to Spain through.
For example eBay operate a feedback system for all products that they facilitate the sale of. It ranks the seller and the product so that buyers can choose the right supplier for them. The commercial application of Darwin’s theory of evolution and the survival of the fittest. The firms with the best feedback, gets publicised by eBay more and the higher their feedback and positive reviews get the more consumers will be inclined to buy from them.
But eBay and amazon are not the only ways that consumers can find out information about a business. There are multiple online review sites like respectedservices.com and truustpilot.com. Here consumers can leave reviews for firms. Reviews left on independent websites such as these are trusted far more that reviews on a business’s own site.
Technology has also brought about a new age of social media. As well as a business reviews being left on reviews sites or sales channels. These are also being shared on social media. So good service can and is recommended to friends and family via social media sites such as Facebook and twitter.
So technology has enabled the reputation of a business, service and or product becomes known much more easily by potential clients. Ensuring that businesses focus on customer service, the client experience and