In this modern age of technology, if any business owner has an ambition to grow its business fast and successful and consumer friendly service with online marketing, the business has to have a website and online presence. From Facebook pages to twitter handles and Google Plus accounts, running a business without any online handle is not so cool anymore.
The answer is pretty obvious. Nowadays people widely use Internet to find everything, from stationery to houses. Customers do not need to drive to several stores to find some products. Instead, they browse the Internet, and find where exactly they can purchase these products.
If you do not have a website, you do not exist for maybe thousands of your potential customers. It does not matter how good or cheap your products and services if customers do not know about you.
WordPress is the mostly used CMS that is Content Management System in the online world by small to midsize businesses. Even large publishing business used WordPress for their content management and online presence.
Here are some of the reasons to why WordPress is used mostly by small to midsize Businesses.
Whether you’re a blogger or just launching a new online business, the fact that WordPress is 100 percent free is extremely beneficial. Best of all, you never have to worry about hidden charges if your site becomes more popular than expected. WordPress will always be free for you to use.
Powerful right out of the box.
Unlike other content management systems, WordPress is ready to use immediately after installation. This means that you don’t have to “hunt down, install, and configure a long-list of add-ons just to get many of the features WordPress considers core (comments, RSS feeds, revisions, etc.).”
The flexibility of WordPress is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or to a popular E-Commerce site, WordPress is versatile enough to meet any and all of your needs through its extensive features and extensions.
Search engine friendly.
The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.
Because of the thousands of plugins and themes that WordPress has to offer, with just one click of a button you can customize your site to appear and function as you would like. Furthermore, because of the seemingly endless number of features that WordPress has to offer, you can create the website or blog that you’ve always wanted.
Easy to use.
Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.”
Lots of support.
WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.
The addition of images, video or audio files is a great way to enhance the experience of your users. Thankfully, WordPress makes it easy for you to insert multimedia files into a page or post. Not only is it easy for you to upload multimedia files, you can also edit files, like images, while in the Media Library Screen.
It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive.
WordPress integrates with some of the most powerful platforms available to give your business that additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with some of the most popular payment gateways in the world.
Establishes a community.
Whether it’s by sharing your blog posts on social media networks or by communicating with visitors in the comments section, WordPress has the features and plugins to make the establishment of a community convenient and easy.
Keeps your site looking fresh.
Whether you need to update your theme because you’ve had it for too long or you’re looking to take advantage of something like the holiday season, there are thousands of free themes to choose from. By doing this you’re keeping the appearance of your WordPress site fresh for your customers.
Can be used as a membership service.
If you want to continue to grow a loyal fan base, and maybe even make some additional income, then you can convert WordPress into a full-fledged membership site. When you create an exclusive membership site you’re providing members exclusive content they will find useful..
Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it during whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 12pm to 1pm on weekdays, then you could schedule posts around that time.
There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals.
Assure potential customers that your products or services are worth the investment by including testimonials on your site. You can add this effective technique by installing a
Publish content with one-click.
Have you just written an article or blog post that you need to publish immediately? No problem. After creating your amazing content, you can publish it with just the click of one-button. Furthermore, there are even a number of mobile apps that allow you to publish your WordPress content no matter where you are.
WordPress features a universal platform. The WordPress dashboard always looks the same – no matter what you’re using WordPress for. You don’t need to hire experts or spend an excessive amount of time trying to figure out how to use WordPress. In fact, anyone with some sort of general PHP and MySQL experience can use WordPress immediately.
WordPress keeps getting better.
Because WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on. Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.