How Is Technology Helping You to Work Remotely This Holiday?

It is tough to decide whether it is a boon or bane that you can work whenever and wherever you want to provide you have a device and internet connection at your reach. The current scenario is such that many people are opting for working from home wherein they can make the best use of the technology and complete the work.

Earlier, a holiday meant holidays be it Saturday Sunday or a long leave there was no sign of work because there was no way in which one can. However contemporarily with the evolution of technology, one can easily work in holidays and balance the work.

FLEXIBILITY – This breakthrough of technology definitely makes our work, even more, flexible to handle. Post holidays you need not to worry about the pending piled of files because, thankfully some of the files can be sorted whenever you get time to do so even in holidays. Despite being on holiday or travelling an access to the internet is all that you need.

BALANCING OUT – Holidays are meant for families and friends, but the helping hand of technology is just letting you balance your work alongside. Earlier, it was quite inconvenient for employees to give some work related information especially when they are on holidays but now, be it checking a mail, checking files on Google drive or anything else is possible through your phone. In this way, you neither miss your family time nor you let your work suffer.

RELAXATION – Yes, the human mind is a machine but even a machine can refuse to work if pressurised. Holidays tend to make you feel relaxed and with the same sort of relaxation, you can think better. This applies especially for creative jobs such as writing, graphics, and music and so on. Spending some time on holidays and working side by side is the best thing that the evolution of technology that was gifted to us.

STAY CONNECTED – One of the best reasons that technology is a boon to working especially during holidays resides in the fact that you are always connected. This is not given that, just because you are on holidays maybe the crises will not wait nor will the important deals. In such times, a mere internet connection that facilitates conference calls, emailing, and chats can turn out to be one of the major saviours for all.

It is clear that technology helps a lot when it comes to working remotely from home, you can have the privilege to enjoy your holidays at the same time you can ensure that your work does not suffer in any way. It is more as if you balance the two tracks of your life that are Professional and personal, more like how Rajnikant does it in his movies! MIND IT..!

Corporate Social Responsibility – An Essential Business Strategy

It is thus advisable that corporations proactively engage in CSR from their very first days so that they can hope to induce customer satisfaction, reduce employee turnover and in the process improve reputation.

It is intrinsic to the development policy of a company that their employees stay motivated in order to be able to give their best in all situations. The motivation of a single employee results from the combination of many different processes. Certain theories in organizational behavior talks about how psychological rewards are helpful in triggering positive attitude in employees. There are certain factors which add to that and they include measurement of organizational justice and self-esteem which helps improve the behaviors and actions of an organization, only when its actions are perceived as fair and just. The impact would be highly positive, as employees would be motivated to show greater involvement towards work. The immediate results would include organizational citizenship, job satisfaction and organizational commitment. Fortune magazine has guaranteed this move as one of the prime reason behind the dramatic reduction of quit rate by 25-30%.

Another very crucial role that CSR plays, is in influencing customer purchase decisions. Quality, price and brand image of a product are three common factors that determines the choices of customers, from an organization’s point of view. However, CSR forms a very important contributor and motivator towards improving these decisions, but is commonly overlooked because it does not provide instant results. Starbucks today is one of the top league companies that has managed to set an example of a company that has been able to benefit hugely in the long run by doing things for the society in general. The company has managed to proliferate company growth and bring about shareholder value improvement. Even when the prices of coffee was falling all over, Starbucks continue to enjoyed popularity among people even when they introduced a 1% hike in their coffee prices. Even though people would be paying more than average coffee prices, they would continue visiting Starbucks at an average of 18 times in a month. This shows that simply through its levelled up CSR, a company can take its business to great heights.

Governance, citizenship and Workplace are essentially three of the seven dimensions that CSR comprises of. It is shown that a person’s opinion about a company, depends by a large percentage on the CSR policy that a company adopts. CSR mainly preaches about the reliability and honesty of a company. The more a company puts effort to stabilize its social impact, the better and more positive idea people gets about its brand image as well as its functioning.

CSR mainly advocates the policies of a business, who its targets, what are its beliefs and how it chooses to initiate its growth. Since, a customer’s willingness to spend on the services and products of a company relies on the CSR activities that the company launches, both start-up as well as existing business should focus well on the sincerity of the CSR motives of the company. So, keep an eye on your CSR activities and their motives, to improve the trust value of your brand name.

Why WordPress is used by small to mid sized businesses?

In this modern age of technology, if any business owner has an ambition to grow its business fast and successful and consumer friendly service with online marketing, the business has to have a website and online presence. From Facebook pages to twitter handles and Google Plus accounts, running a business without any online handle is not so cool anymore.
The answer is pretty obvious. Nowadays people widely use Internet to find everything, from stationery to houses. Customers do not need to drive to several stores to find some products. Instead, they browse the Internet, and find where exactly they can purchase these products.

If you do not have a website, you do not exist for maybe thousands of your potential customers. It does not matter how good or cheap your products and services if customers do not know about you.

WordPress is the mostly used CMS that is Content Management System in the online world by small to midsize businesses. Even large publishing business used WordPress for their content management and online presence.

Here are some of the reasons to why WordPress is used mostly by small to midsize Businesses.

It’s free.

Whether you’re a blogger or just launching a new online business, the fact that WordPress is 100 percent free is extremely beneficial. Best of all, you never have to worry about hidden charges if your site becomes more popular than expected. WordPress will always be free for you to use.

Powerful right out of the box.

Unlike other content management systems, WordPress is ready to use immediately after installation. This means that you don’t have to “hunt down, install, and configure a long-list of add-ons just to get many of the features WordPress considers core (comments, RSS feeds, revisions, etc.).”


The flexibility of WordPress is another feature that can’t be topped. No matter what you’re using WordPress for – whether as a personal blog or to a popular E-Commerce site, WordPress is versatile enough to meet any and all of your needs through its extensive features and extensions.

Search engine friendly.

The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.


Because of the thousands of plugins and themes that WordPress has to offer, with just one click of a button you can customize your site to appear and function as you would like. Furthermore, because of the seemingly endless number of features that WordPress has to offer, you can create the website or blog that you’ve always wanted.

Easy to use.

Another great perk of using WordPress is how easy it is to use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. No wonder WordPress is known for its famous “5-Minute Install.”

Lots of support.

WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.

Hosts multimedia.

The addition of images, video or audio files is a great way to enhance the experience of your users. Thankfully, WordPress makes it easy for you to insert multimedia files into a page or post. Not only is it easy for you to upload multimedia files, you can also edit files, like images, while in the Media Library Screen.

Mobile friendly.

It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive.


WordPress integrates with some of the most powerful platforms available to give your business that additional boost. Need to launch an email campaign? You can use a service like Aweber or MailChimp. Want to get paid for a product or service? WordPress can work with some of the most popular payment gateways in the world.

Establishes a community.

Whether it’s by sharing your blog posts on social media networks or by communicating with visitors in the comments section, WordPress has the features and plugins to make the establishment of a community convenient and easy.

Keeps your site looking fresh.

Whether you need to update your theme because you’ve had it for too long or you’re looking to take advantage of something like the holiday season, there are thousands of free themes to choose from. By doing this you’re keeping the appearance of your WordPress site fresh for your customers.

Can be used as a membership service.

If you want to continue to grow a loyal fan base, and maybe even make some additional income, then you can convert WordPress into a full-fledged membership site. When you create an exclusive membership site you’re providing members exclusive content they will find useful..

Schedule posts.

Running a business is an extremely time-consuming task. However, WordPress can free up some additional time by giving you the ability to schedule posts in advance. This means that whenever you complete a post, you can schedule it during whatever time best suits you and your customers. For example, if you have discovered that the most traffic comes to your site between 12pm to 1pm on weekdays, then you could schedule posts around that time.

Multi-user capability.

There’s a very good possibility that you’ll have to rely on multiple people to keep your site up and running. WordPress is aware of this and has made it easy for you to assign different roles for different individuals.

Add testimonials.

Assure potential customers that your products or services are worth the investment by including testimonials on your site. You can add this effective technique by installing a

Publish content with one-click.

Have you just written an article or blog post that you need to publish immediately? No problem. After creating your amazing content, you can publish it with just the click of one-button. Furthermore, there are even a number of mobile apps that allow you to publish your WordPress content no matter where you are.

Universal platform.

WordPress features a universal platform. The WordPress dashboard always looks the same – no matter what you’re using WordPress for. You don’t need to hire experts or spend an excessive amount of time trying to figure out how to use WordPress. In fact, anyone with some sort of general PHP and MySQL experience can use WordPress immediately.

WordPress keeps getting better.

Because WordPress hires top-notch developers, you can be certain that WordPress is only going to get better as time goes on. Also, because WordPress is open source, any developer can enhance the user experience so that it can become the best CMS available.

Tips on Aligning IT With Business Objectives

IT has emerged as a central business function for many organisations in the recent years, and this holds true regardless of the industry that an organization caters to. Having said that, irrespective of the huge part that IT plays in reducing costs, standardizing processes, enhancing productivity and improving workflow and communications, its role in business planning is subservient to a large extent.

It is high time that establishments stop looking at IT as a mere implementation tool which does not have any role in shaping an organisation’s business strategy. Today, technological developments pave the way for many business opportunities and IT can play a proactive and larger role in developing the long term business strategy of organizations.

Given below are some tips that would help your organization align its IT with its business objectives:

Understand your business and the nature of your organisation

Unless you understand the nature of your business and how it fits into the sector and economy, it is very difficult to come up with a serious IT plan that would actually work. You can start by gathering important information such as organization charts, roles and responsibilities and associated markets and products. Needless to mention, you must also possess a crystal clear understanding of your customers and their persona. Also, you must take time to analyse the structure and cultural ethos of your organization. Once you have a map of your corporate model and how it fits into the larger picture, you can start planning for the future. At this stage, it is also crucial that you start documenting all IT assets and applications.

Identify and understand the relationship between your core business and your IT assets

Understand your business’ value chain and analyse its major components. You must have an in depth understanding of the factors that drive your business as these key scaling factors play a crucial role in planning IT strategy and alignment. At this stage, you must also duly collate information about internal as well as external factors.

Determine and set the change agenda

While setting the agenda, you must research and analyse your strategy several times; not only that, you must also ensure that there is a perfect balance between the cost, value and precedence of the IT estate and then identify the impact and implications of the IT alignment plan. Of course, you must also identify requirements, prioritise time frames and functionality, model and test the strategy well in advance to ensure that the final outcome is lucrative.

Once you have all the necessary information, chart out an IT plan that has business drive and is not extremely technology-centric

The most difficult hurdle that many organisations face while aligning IT with its business objectives is that most IT strategies lack business drive and are too technology-centric. This strategic variance can be counter-productive and can lead to overtly intricate IT infrastructures that are difficult to sustain and modify. In order to avoid such obstacles, it is recommended that organisations invest in strategic partnerships with IT Managed Service Providers who specialize in aligning IT with business objectives.